Job Description

About Our Client

Our client is a leading company in the online trading and investment industry (Forex & CFD). Based in Hong Kong, they operate in a dynamic, fast-paced environment dedicated to delivering exceptional trading experiences. They are known for innovative financial solutions and a commitment to excellence, attracting top talent worldwide.

About the Role

The AVP, Market Insights, Social & Content Marketing, Asia is a strategic leadership role responsible for developing and executing localized content and social media strategies across key Asian markets—including China, Vietnam, Thailand, and Malaysia. This role demands a creative, data-driven thinker who excels in analyzing market trends and transforming insights into engaging content that drives brand awareness, client acquisition, and retention.

Key Responsibilities

• Market Analysis & Content Creation:
  • Analyze Forex and financial market trends to identify opportunities and risks.
  • Produce high-quality market analysis content (e.g., daily updates, trend reports) in both English and Chinese.
  • Translate complex data into clear, actionable insights for diverse audiences.
• Social Media Strategy & Execution:
  • Develop and implement social media strategies tailored to regional platforms (e.g., WeChat, Douyin, Facebook, Instagram).
  • Drive engagement and growth through creative, platform-specific content and strategic campaigns.
  • Monitor performance metrics (reach, engagement, conversion) and optimize tactics to meet KPIs.
• Content Strategy & Distribution:
  • Create and manage localized content strategies that align with business objectives and customer needs.
  • Oversee content distribution across digital channels, ensuring consistency and brand alignment.
  • Leverage SEO and keyword research to enhance content visibility and organic traffic.
• Team Collaboration & Leadership:
  • Work cross-functionally with teams (trading, business insights, acquisition) to ensure content accuracy and market relevance.
  • Mentor and guide internal and external contributors to maintain high editorial standards.
  • Lead risk mitigation and crisis management efforts when necessary.

Requirements

• Educational & Professional Background:
  • Bachelor’s degree in Marketing, Communications, Business, or a related field (advanced degree preferred).
  • Proven experience in strategic marketing, content creation, and social media management—preferably within the financial services or Forex industry.
• Skills & Competencies:
  • Exceptional bilingual copywriting skills in English and Chinese.
  • Strong analytical skills with a data-driven approach to strategy.
  • Deep understanding of regional social media platforms and digital marketing trends.
  • Proficiency in SEO, keyword research, and digital marketing tools (e.g., Google Analytics).
  • Excellent leadership, communication, and organizational skills with the ability to manage cross-functional teams.
• Personal Attributes:
  • Creative problem-solver with a passion for innovation and a results-driven mindset.
  • Strong attention to detail and the ability to work effectively under tight deadlines.
  • Collaborative team player with the ability to inspire and lead a diverse group of professionals.

Interested candidates please click apply or email your resume to jeremy.millip@linksinternational.com. Please note that only shortlisted candidates will be notified.
Links HR Malaysia Sdn Bhd • Business No.: 201701021602