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Marketing Director
Lockly · Full-Time · Hong Kong
About Lockly
Lockly is a global smart security company best known for its award-winning smart lock products sold across major retail channels, direct-to-consumer, and through a global network of distributors and commercial partners. Alongside the consumer brand, Lockly operates LocklyPRO — a dedicated B2B division serving commercial and multifamily property markets. The broader group also includes Smartec, an OEM/ODM contract manufacturing business serving enterprise and industrial clients.
We are a product-focused, fast-moving team that holds ourselves to a high standard — on brand, on execution, and on outcomes.
The Role
We are looking for a hands-on, strategic Marketing Director to lead the full marketing function for Lockly and LocklyPRO, with active marketing responsibilities for Smartec. This role is primarily US market-focused, with global scope across international markets, distributors, and retail channels.
This is not a purely strategic role — you will own the roadmap and remain closely involved in execution, working alongside a lean internal creative team and a network of specialist external agencies. You will report directly to the CEO.
Key Responsibilities
Brand Strategy & Budget
- Define and execute the overall marketing and brand strategy for Lockly and LocklyPRO, with active marketing execution for Smartec
- Manage the global marketing budget and maintain brand consistency across all markets, channels, and touchpoints
Channel Marketing & Sales Enablement
- Partner with the global sales team to develop pitch & product decks, catalogues, sell sheets, brand & product videos, POP materials, and other retail-facing content
- Oversee the accuracy and storytelling quality of all product listings across retail platforms, including Amazon, Home Depot, Best Buy, and Lowe’s
- Support channel partners and distributors with materials and training that drive sell-through
B2B Lead Generation
- Develop and manage lead generation and nurture programs for LocklyPRO and Smartec across tradeshows, content, outbound, and digital channels
- Work closely with the B2B sales team, Customer Success, and international distributors on new product launches and feature rollouts
Digital Marketing, DTC & Direct Channels
- Own Lockly.com as a sales channel — responsible for promotions, full sales funnel management, and conversion rate optimization
- Oversee email, SMS, and app push notification strategy and execution, including campaign and lifecycle flows
- Manage the affiliate program, CRM strategy, and loyalty and referral programs
Content, Creative, UGC & KOL
- Lead the in-house creative graphics team and collaborate with external agencies on all content / video production
- Drive creative direction and execution for brand and product videos, campaign assets, and all channel content
- Oversee UGC and KOL programs — both agency-managed — including brief-setting, final content review, and performance assessment
PR, Social Media & Communications
- Manage the PR agency across media coverage, product launches, awards submissions, press reviews, and speaking opportunities
- Oversee the global social media team across Instagram, Facebook, TikTok, Reddit (agency-managed), and LinkedIn — setting strategy, reviewing output, and monitoring analytics
Events, Cross-Functional Collaboration & AI
- Lead preparation and on-site execution for CES, industry tradeshows, and PR events, including pre- and post-show communications
- Collaborate with R&D on product roadmap input, feature feedback, and launch readiness
- Build and maintain AI-powered marketing tools and workflows that improve team efficiency and content quality — hands-on tool building is expected
Requirements
Must-Have
- Overseas market experience — You have marketed products across multiple international markets and can adapt strategy without losing brand coherence
- English excellence — Native or near-native written and spoken English, with the ability to write, edit, and direct copy to a professional standard
- Mandarin — Professional working proficiency required for cross-team and regional collaboration
- AI tool building — You have built functional AI workflows, automations, or tools, prompt engineering, or no-code/low-code platforms. Good AI skills.
- Team leadership — 5+ years leading marketing teams, with concurrent experience managing in-house staff and external agencies
- Storytelling — Ability to craft compelling narratives for technical products across consumer, commercial, and trade audiences
- Hands-on mindset — Self-motivated, agency mentality, and comfortable staying close to the work at every level
Strong Advantage
- Experience across both B2C and B2B marketing within the same organisation
- Background in consumer electronics, smart home, or hardware categories
- Direct ownership of DTC e-commerce, CRM, or retention marketing programs
Additional Information
- This is a lean, fast-moving team — resource efficiency and initiative are essential
- You will be building and improving marketing systems, not inheriting finished ones
- Occasional before- and after-hours availability will be required given the global nature of the role
Responsibilities
- Review, draft and negotiate general corporate and commercial agreements
- Responsible for the group's litigation and dispute resolution matters across Hong Kong and PRC
- Conduct legal reviews of documents relating to Hong Kong and PRC operations, ensuring compliance with applicable laws and regulations
- Advise the Board on a full range of legal, compliance and risk matters to support operational growth
- Conduct legal risk assessments and draft internal legal opinions for executive/board decision-making
- Review and negotiate financing projects and support with sell-side transactional support from legal perspective
Requirements
- Qualified lawyer/solicitor with at least 12 years’ PQE focusing on corporate, litigation, disputes or restructuring from a leading law firm
- Bilingual in English and Chinese (Cantonese and Mandarin), with professional ability to draft, negotiate, and provide legal advice in both languages
- Ability to work independently, manage multiple projects simultaneously and coordinate across jurisdictions
About the company
We are looking for a creative and detail-oriented Toy Designer to join our growing team. As an established trading company serving the US market, we specialize in developing high-impact toys and collectibles inspired by major pop-culture icons like Marvel and DC. In this role, you will take imaginative concepts from initial sketch to final production, shaping the next generation of figurines, RC toys, and licensed-style merchandise.
- Concept & Sculpt: Design original toy concepts and create detailed 3D sculpts for action figures, figurines, RC toys, and collectibles tailored to US market trends.
- Asset Management: Build, modify, and refine 2D and 3D assets across multiple product lines and packaging projects.
- Render & Present: Produce high-quality renders and compelling visual presentations for US retail buyers, internal reviews, and commercial pitches.
- Creative Strategy: Contribute fresh ideas, pop-culture trend insights, and conceptual direction throughout the product design process.
- Production Liaison: Collaborate closely with manufacturing partners to review samples, ensure character accuracy, and supervise prototype development.
- Team Support: Partner with the Packaging Graphic Design team and handle ad-hoc design projects as needed.
- Education & Experience: A degree or diploma in Design, Fine Arts, or a related creative field, backed by 3-5 years of experience in toy design and 3D character modelling.
- 3D Mastery: Proven proficiency in digital sculpting and low-to-medium poly modelling using ZBrush, Blender, or Nomad Sculpt (essential), alongside experience in 3ds Max.
- CAD Knowledge: Familiarity with Fusion 360, Rhinoceros, or SolidWorks is a strong plus.
- 2D & Rendering Skills: Strong hand-sketching abilities paired with proficiency in Adobe Photoshop, Illustrator, and KeyShot.
- Pop-Culture & Market Sense: A genuine passion for the toy and collectibles industry (such as superhero/comic book lines), with a keen eye for US retail trends and problem-solving.
- Work Ethic: Highly organized, self-disciplined, and able to manage deadlines independently in a fast-paced trading environment.
- Communication: Fluent in written and spoken English, Cantonese, and Mandarin to coordinate smoothly between US clients and factory partners.
- Portfolio & Availability: A strong portfolio showcasing relevant 3D sculpting, character work, and toy design is required. Candidates available immediately or on short notice are preferred.
The International Marine Key Account Manager is responsible for developing and managing local and international key accounts across the marine sector. The role coordinates commercial strategy and customer solutions across multiple markets, working closely with customer service, technical, supply and logistics, pricing, marketing, legal, compliance and regional liaison teams.
Key Responsibilities
· Develop and manage local and international key accounts in coordination with cross-functional support teams, including customer service, technical, supply and logistics, pricing, marketing and regional liaison offices.
· Lead international key account development and identify partnership opportunities, including contractual frameworks, go-to-market models, digital service implementation, legal and compliance coordination, and customer retention initiatives.
· Align account strategies and actions across regions to support sustainable customer growth and long-term commercial value.
· Develop and implement prospecting plans to expand the international marine business and strengthen the customer pipeline.
· Partner with marine lubrication engineering colleagues on the commercial and technical aspects of business development.
· Prepare regular business updates, including customer visit reports, sales activity summaries and business reviews, for the relevant regional manager.
· Act as a key source of market intelligence for international shipping, including customer trends, vessel ownership and management structures, market conditions and the competitive landscape.
· Ensure compliance with applicable company policies, business processes, international sanctions and trade compliance requirements.
· Coordinate with regional customer operations teams to maintain accurate customer account structures and commercial and administrative records, including fleet information and agreed customer conditions.
· Act as the primary customer contact for service quality, customer experience and claims management.
· Lead contract negotiations and coordinate legal follow-up with the relevant legal team.
· Monitor account payment and credit matters in coordination with customer service and credit teams.
· Represent the company at trade shows, conferences and industry events to promote its brand, products and services.
Candidate Profile
· Bachelor's degree or equivalent professional qualification, engineering preferred.
· Marine engineering or lubricants knowledge is a strong advantage.
· Strong negotiation, communication and presentation skills, with the ability to manage complex commercial discussions.
· Solid understanding of B2B markets, preferably within the maritime or shipping industry.
· Fluency in English, Cantonese and Mandarin; French is an advantage.
· At least three years of experience in a commercial, key account management or business development environment.
· Ability to work effectively across functions, cultures and international markets.
About the Company
My client is a leading global luxury hospitality group headquartered in Hong Kong, operating more than 100 hotels and resorts worldwide. Renowned for its strong Asian heritage and exceptional service standards, the company continues to expand across Asia, the Middle East, Europe, and Africa. With over 42,000 employees globally, it is recognized for its people-centric culture, strong employee engagement, and significant investment in learning, development, and long-term career growth opportunities.
Vice President, Family Portfolio Management
My client is seeking a dynamic and commercially minded Vice President, Family Portfolio Management to lead and elevate its global family offering. This individual will be responsible for the strategic direction, development, and financial performance of the company's family-focused portfolio, encompassing both accommodation products and experience-led initiatives.
The role will oversee the end-to-end lifecycle of family experiences, from concept creation and product development to implementation, performance optimization, and global rollout, ensuring offerings remain engaging, differentiated, and commercially successful.
Key Responsibilities
- Develop and execute the global strategy for family-focused products, including family rooms, children's facilities, recreational spaces, partnerships, and guest programs.
- Drive revenue growth, profitability, return on investment, and overall portfolio performance while identifying future growth opportunities.
- Create, test, and scale innovative family-oriented concepts and experiences across multiple markets and properties.
- Collaborate closely with Brand, Marketing, Digital, Commercial, Revenue Management, Operations, and Development teams to maximize brand impact and commercial outcomes.
- Establish operational standards, policies, and best practices to ensure consistency, quality, safety, and efficiency throughout the portfolio.
- Partner with Design and Development teams to ensure family spaces and experiences are customer-centric, culturally relevant, and aligned with brand objectives.
- Define and monitor key performance indicators, leveraging guest feedback and business insights to continuously enhance product performance.
- Build and lead a high-performing team while acting as a key advocate and subject matter expert for family experiences across the organization.
Requirements
- Bachelor's degree in Business, Hospitality Management, Marketing, or a related discipline.
- Approximately 12-15 years of experience in hospitality, product management, brand management, corporate strategy, or related fields.
- Proven success in developing, launching, and scaling consumer-facing products, services, or experiences that deliver measurable commercial results.
- Strong commercial acumen with the ability to balance guest satisfaction, operational practicality, and financial performance.
- Experience working effectively within complex, cross-functional, and matrixed organizations.
- Exceptional stakeholder management, communication, presentation, and influencing skills, including engagement with senior leadership teams.
- Strong project management capabilities and the ability to thrive in a fast-paced, evolving environment.
- Fluent English communication skills, both written and spoken; Chinese language capability would be advantageous.
Why Join?
- Join a globally respected luxury hospitality organization with a strong international presence.
- Play a key leadership role in shaping a high-impact, customer-focused growth initiative.
- Influence business strategy, product innovation, and guest experience across multiple regions.
- Be part of a people-oriented culture that values learning, development, and long-term career growth.
Please apply directly if you are interested or reach out to Turby via turby.ho@linksinternational.com for a confidential discussion.
Company Overview:
The company is a leading healthcare organization recognized for its innovative approach to medical treatments and patient care. It focuses heavily on research and development to address unmet medical needs, striving to bring cutting-edge therapies to market. Through strategic partnerships within the pharmaceutical and biotechnology sectors, the company aims to advance medical science and improve global healthcare outcomes. Committed to excellence, it remains dedicated to enhancing patient well-being through groundbreaking advancements in healthcare delivery.
Position Overview:
We are seeking a motivated and results-driven Key Account Manager to join our dynamic team. The primary responsibility of this role is to promote and sell our pharmaceutical products to healthcare professionals, including physicians, pharmacists, and hospital staff. The ideal candidate will possess excellent communication and negotiation skills, a strong understanding of medical terminology, and a proven track record of sales success in the pharmaceutical industry.
Responsibilities:
- Promote and sell pharmaceutical products to healthcare professionals within assigned territory.
- Build and maintain strong relationships with key decision-makers in hospitals, clinics, and pharmacies.
- Provide product information and demonstrations to healthcare professionals.
- Attend conferences, meetings, and industry events to network and promote products.
- Keep abreast of industry trends, competition, and new opportunities.
- Achieve sales targets and goals set by the company.
- Prepare and submit sales reports, expense reports, and forecasts accurately and on time.
- Collaborate with the marketing team to develop strategies and promotional materials.
Qualifications:
- Bachelor’s degree in Life Sciences or related field.
- 1-3 years of proven track record of successful sales experience in the pharmaceutical industry.
- Strong understanding of medical terminology and healthcare system dynamics.
- Excellent communication, presentation, and negotiation skills.
- Ability to build and maintain relationships with healthcare professionals.
- Self-motivated, goal-oriented, and ability to work independently.
- Proficiency in MS Office (Word, Excel, PowerPoint) and CRM software.
About the company
- Degree in Mechanical, Electrical, Building Services Engineering or a related discipline
- Minimum 15 years of experience in Engineering, Technical Services, Facilities Management, or a related field
- Proven track record leading engineering functions across large-scale, multi-site or regional portfolios
- Strong commercial acumen with experience managing budgets, business planning and engineering-related financial performance
- Strong communication, leadership and strategic planning skills