Job ID:
103820
Published date:
2026-04-22
Summary
Role Overview
The position serves as a strategic partner to marketing teams, enhancing brand execution, advancing digital capabilities, strengthening performance measurement, and improving overall operational effectiveness.
By providing clear frameworks, actionable insights, and robust governance, this role enables Product Marketers to concentrate on strategic priorities, value creation, and impactful customer engagement. The position progressively shifts from hands‑on support toward optimization and long‑term capability development.
Key Responsibilities
Marketing Intelligence & Performance Analysis
- Develop, manage, and continuously improve marketing data and insight assets to inform decision‑making and drive performance
- Design and oversee digital campaign measurement frameworks, dashboards, and analytical outputs
- Partner with Product Marketers to convert data into clear insights and actionable recommendations
- Establish consistent methods for evaluating agency and vendor performance
- Deliver tools, standards, and best practices that enhance marketing productivity and effectiveness
- Promote a disciplined, cost‑conscious, and ROI‑driven approach to marketing investments
Healthcare & Community Partnerships
- Identify and cultivate collaborations with patient organizations, NGOs, and other healthcare ecosystem partners
- Build scalable capabilities for patient‑focused communication and engagement
- Support Product Marketers in defining priorities and shaping initiatives driven by external partnerships
- Act as a central point of coordination to structure initiatives prior to execution by Product Marketers
- Enable the adoption of standardized approaches across analytics, patient engagement, and innovation activities
Operational Governance & Process Management
- Manage key marketing processes and governance frameworks through regular review and clear documentation
- Ensure marketing initiatives are compliant, well‑structured, and delivered efficiently
- Contribute to and support cross‑functional projects and broader business initiatives as needed
Required Skills & Capabilities
- Strong stakeholder management abilities, with the capacity to collaborate, influence, and partner effectively with Product Marketers
- Solid understanding of healthcare, market, and patient environment dynamics, and the ability to translate external trends into internal actions
- Strong analytical orientation, with experience generating insights from data and applying them to improve performance
- Enablement‑oriented mindset, focused on building capabilities, scalability, and efficiency rather than direct execution alone
- Highly organized and proactive, with the ability to work across functions and manage multiple stakeholders within a regulated environment
If you are interested, please apply directly or reach out to Turby via Turby.ho@linksinternational.com for a confidential discussion.