Position Title: Product Specialist
Location: Singapore
Department: Sales
Reports To: Sales Manager

Purpose of the Position

The Product Specialist serves as a key marketing liaison between healthcare professionals (HCPs) and the company. This role is pivotal in ensuring the growth of the company by achieving sales targets within an assigned territory, while adhering to corporate compliance and industry guidelines. The Product Specialist is responsible for building and maintaining professional relationships with healthcare providers, offering product knowledge, and contributing to the overall success of the sales team.

Key Responsibilities

1. Preparation

• Demonstrate full knowledge of company policies, philosophy, and marketing strategies and operate within this framework.
• Possess in-depth knowledge of disease, anatomy, physiology, pharmacology, and the market landscape relevant to the assigned product category.
• Maintain strong product knowledge, including a comprehensive understanding of the product range and competitive landscape.
• Deliver planned presentations in alignment with brand strategy and objectives.
• Communicate with healthcare professionals (HCPs) using approved materials and clinical evidence in an ethical and professional manner.
• Address HCP inquiries and objections effectively and follow up promptly.
• Participate in training sessions, product knowledge updates, and sales skills development to stay aligned with the brand strategy.
• Develop key account strategies to maximize market and product potential.
• Provide updates on sales performance, key account strategy, and progress during quarterly business reviews.

2. Territorial Management

• Maintain an up-to-date list of relevant HCP contacts and manage territory efficiently.
• Implement targeted segmentation and focus efforts on achieving set call coverage, frequency, and call rates.
• Ensure timely and accurate recording of customer visits and interactions.
• Prepare schedules for daily, weekly, and quarterly customer coverage to optimize territory management.
• Contribute to sales forecasts and inventory plans on a monthly basis.
• Participate in local and overseas conferences and annual cycle meetings as required.

3. Sales and Distribution

• Achieve sales targets within the assigned territory, in line with company guidelines and policies.
• Promote and sell the company’s product range as outlined in the sales budget.
• Ensure product penetration at both clinic and hospital levels.
• Maximize results from trade deals and promotions by regularly assessing the potential of HCPs.

4. Market Intelligence

• Monitor competitive activities and report on new and existing products, sales strategies, and promotional efforts.
• Keep track of competitor organizational changes and developments.
• Conduct market surveys and gather relevant information as needed.

5. Administration

• Ensure proper maintenance and accountability of all company property, materials, and samples.
• Submit monthly expense claims on time and in strict adherence to internal policies and procedures.

6. Public Relations

• Represent the company positively and professionally in all interactions.
• Build and maintain effective relationships with internal and external stakeholders.
• Foster strong and lasting relationships with assigned HCPs.

Key Requirements

• A positive attitude toward learning and development, with responsiveness to constructive feedback.
• Self-driven and motivated to achieve high performance.
• A minimum of 1 year of pharmaceutical experience (experience in nephrology is advantageous), though new graduates are welcome to apply.
• Ability to embrace challenges and remain determined in achieving set goals.