Job Description
A global leading financial trading platform is looking for Social media & community manager covering Greater China market.
Job responsibilities
- Strategic Execution: Localize and lead regional social media strategies
- Greater China Growth: Drive the WeChat ecosystem (Mini Programs, WeCom) to convert followers into loyal customers and maximize lifetime commercial value.
- Performance Integration: Develop social marketing and advertising strategies that boost organic traffic and complement SEO and brand website goals.
- Content & Reputation: Oversee high-quality, original content creation and manage "Internet Word of Mouth" to ensure positive brand sentiment.
- Cross-Functional Collaboration: Partner with Market Analysts to plan and execute high-impact content marketing campaigns.
- Risk & Crisis Management: Monitor user-generated content for threats, lead PR crisis responses, and protect brand authenticity.
- Data Analytics: Translate campaign data and industry benchmarks into actionable plans to optimize social and advertising ROI.
Skills & Experience Required
- Experience: Minimum 5 years of professional experience in social media or digital marketing.
- Languages: Native or bilingual proficiency in Mandarin and English (written and verbal).
- Platform Expertise: Expert knowledge of the Greater China ecosystem (WeChat, WeCom) and international social apps (WhatsApp, Telegram, Line, KakaoTalk).
- Strategic Mindset: Proven ability to advise on and implement high-level social media growth strategies.