Location: Hong Kong
School Type: Newly Opened International School (IB + DSE)
Start Date: Immediate / Negotiable

Shape the Identity. Build the Community. Grow the School.

Our newly opened international school is seeking a proactive, strategic, and relationship‑driven Admissions & Marketing Manager/Director to lead all student recruitment, branding, and community engagement efforts. As a founding member of the leadership team, you will play a pivotal role in promoting the school’s dual‑curriculum offering (IB + DSE) and building a vibrant, engaged school community.

🔑 Key Responsibilities

Admissions Leadership

• Drive student recruitment strategies to achieve enrolment targets for both IB and DSE pathways.
• Lead the full admissions cycle: enquiries, school tours, assessments, interviews, and conversions.
• Deliver a warm, premium, and professional admissions experience for prospective families.
• Maintain accurate admissions records, market insights, and enrolment forecasting.

Marketing & Communications

• Develop and execute the school’s marketing strategy to raise visibility and brand trust.
• Manage digital marketing, social media, website content, and marketing campaigns.
• Create impactful messaging highlighting the school’s IB + DSE programmes and unique strengths.
• Plan and deliver events: Open Days, school fairs, outreach programmes, and press communications.

Community & External Relations

• Build strong relationships with parents, corporate partners, relocation agencies, and education networks.
• Represent the school at education expos, media events, and community engagements.
• Enhance the school’s local and regional reputation.

Strategic Leadership

• Work closely with senior leadership to align admissions and marketing with long‑term school development.
• Conduct market research and competitor analysis to guide strategic decisions.
• Mentor and grow the admissions/marketing team as the school expands.

🎓 Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, Education, or a related field.
• Strong familiarity with the International Baccalaureate (IB) and Hong Kong DSE curricula is required.
• Prior experience in school admissions, marketing, or brand management (international school experience preferred).
• Excellent communication skills with strong presentation and customer‑facing abilities.
• Proficiency in English; Cantonese/Mandarin is an advantage.
• Experience with digital marketing tools, social media strategy, and CRM systems.
• Ability to thrive in a start‑up school environment: adaptable, hands‑on, creative, and solution‑oriented.

✨ What We Offer

• Competitive salary and benefits package.
• Opportunity to shape the school’s identity and be part of its founding story.
• Collaborative leadership culture and supportive environment.
• Career development and growth opportunities as the school expands.

📩 How to Apply

Please submit:

• CV / Resume
• Cover letter detailing your admissions/marketing experience
• Expected salary and availability