My client is now entering a bold phase of expansion, using Hong Kong’s strategic edge as a gateway to Mainland China. By scaling their commercial capabilities and fostering innovation from this regional hub, they are combining deep local understanding with global excellence to ignite forward-thinking solutions across surrounding markets.

To support this journey, they are looking for an ambitious Head of Business Transformation with a deep understanding of both the Hong Kong landscape and the nuances of the mainland China consumer market. This role is pivotal in developing transformative channel strategies and steering breakthrough business initiatives across the Greater Bay Area and beyond.

Key Responsibilities

Strategic Business Evolution

• Champion strategic transformation programs that enhance sales approaches, drive digital integration, and streamline efficiency in key account and e-commerce operations.
• Promote a mindset of agility and experimentation across online and offline sales ecosystems.

Account Management & Strategic Alliances (Hong Kong & Macau)

• Build and nurture lasting partnerships with leading retailers and digital commerce stakeholders.
• Lead commercial negotiations, structure collaborative business plans, and drive performance against volume and revenue goals.

Channel Development & Market Expansion

• Craft and implement channel growth strategies to scale FMCG reach throughout the Greater Bay Area and adjacent regions.
• Scout new commercial avenues, develop partner ecosystems, and design effective go-to-market models.

Cross-Border Collaboration

• Liaise closely with mainland China teams to synchronize plans, tap into synergies, and accelerate penetration into local markets.
• Ensure commercial and regulatory compliance across cross-border initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, or a related discipline.
• Over 10 years of proven experience in FMCG channel development, with success in both Hong Kong and mainland China.
• Entrepreneurial mindset with a strong drive for results and transformation.
• Skilled communicator and negotiator with fluency in English and Mandarin; Cantonese is advantageous.
• Solid grasp of China's market mechanics, regulatory environment, and customer segmentation frameworks.

Please apply directly or reach out to Turby via Turby.ho@linksinternational.com for a confidential discussion.

Are you passionate about driving business growth and building impactful partnerships in the modern trade retail space?

Our client, a globally recognized nutrition leader with a strong portfolio and innovative approach, is expanding its commercial team in Hong Kong. We are seeking a proactive and detail-oriented (Assistant) Key Account Manager to support the development of key accounts and contribute to strategic sales execution across major retail chains.

Key Responsibilities

• Account Development: Support the management of key retail accounts such as Mannings, Watsons etc. fostering long-term partnerships and driving consistent sales growth.
• Promotional Execution: Assist in implementing annual promotional plans and brand strategies at store level, including product distribution, shelf placement, and promotional displays.
• Sales & Marketing Coordination: Ensure timely execution of sales initiatives and support the evaluation and optimization of trade spending.
• Cross-Functional Collaboration: Work closely with internal teams including finance, trade marketing, digital, and supply chain to align on sales strategies and execution plans.
• Negotiation Support: Assist in negotiating commercial terms and promotional agreements to achieve mutually beneficial outcomes.
• Market Intelligence: Share insights on market trends, competitor activities, and customer feedback to inform strategic decisions.
• Data Utilization: Apply data effectively in sales planning and reporting, ensuring accurate and up-to-date records.
• Additional Duties: Perform other responsibilities as assigned by the Sales Manager or Management.

Key Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• Minimum 5 years of sales experience, with at least 2 years in key account management within the FMCG industry.
• Prior experience managing Mannings or similar key accounts is highly preferred.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent communication and presentation skills in English and Cantonese.
• Proficient in MS Office applications.
• Energetic, open-minded, and collaborative with strong interpersonal and influencing abilities.
• Ability to manage multiple priorities and work effectively across teams.

Why Join Us?

• Be part of a globally respected FMCG brand with a strong market presence and growth trajectory.
• Work in a collaborative and performance-driven culture that values innovation and development.
• Enjoy clear career progression and exposure to strategic commercial initiatives.
• Make a tangible impact on consumer experience and retail partnerships.

Ready to Make an Impact?
If you're looking to take the next step in your FMCG sales career, we’d love to hear from you.
Apply now or send your CV to tiffany.wong@linksinternational.com for a confidential discussion.

Position Summary

The Senior Key Account Manager will be responsible for driving sales growth and managing the relationship with Manning & Watson, our primary key account. This role is dedicated to ensuring that all sales and marketing strategies are executed effectively, with a focus on managing risks and identifying opportunities for growth. The successful candidate will work closely with internal teams to develop tailored promotional activities, manage account-related spending, and maintain strong professional relationships with key stakeholders at Manning & Watson.

Responsibilities

• Oversee the growth and development of the Manning & Watson account, ensuring that sales targets are met and strategic objectives are achieved.
• Manage the full spectrum of the account’s needs, from sales growth to risk management.
• Build and sustain strong, professional relationships with key stakeholders at Manning & Watson, ensuring alignment on business objectives and priorities.
• Work closely with the Sales Manager, Brand team, and eCommerce team to plan and implement sales and marketing strategies tailored to Manning & Watson, ensuring timely and effective execution.
• Oversee the planning and execution of promotional activities, ensuring alignment with account objectives.
• Collaborate with cross-functional teams, including Sales, Brand, and eCommerce, to develop and implement account-specific initiatives that align with business objectives.

Qualifications

• Proven experience in Key Account Management, specifically in FMCG or retail sectors.
• Strong understanding of sales and marketing strategies, with a focus on large retail accounts.
• Excellent relationship-building skills, particularly with senior stakeholders in key accounts.
• Strong analytical skills, with experience using data to drive decision-making.
• Ability to manage budgets and promotional spending effectively.
• Experience working with cross-functional teams, particularly in sales and marketing.
• Proactive, results-driven, and highly organized with a focus on achieving targets.

What you need to do now:

Click “Apply Now” if you are interested to be part of the team!

Alternatively, send your latest CV to Turby.ho@linksinternational.com for confidential discussion of your career!

Are you a results-oriented sales professional with a passion for food and nutrition? Our client is a global leader in the food and nutrition industry, is looking for a dedicated Sales Executive - Open Trade to help us drive our growth and expand our market presence.

Key Responsibilities

• Build and maintain strong relationships with general trade customers, including retailers and distributors.
• Identify new sales opportunities and develop strategies to penetrate new markets.
• Conduct regular market visits to ensure customer satisfaction and address any issues.
• Promote our products effectively, ensuring proper visibility and placement in stores.
• Collaborate with marketing and logistics teams to align efforts and optimize product distribution.
• Achieve and exceed monthly and annual sales targets.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• 1+ years of experience in sales, preferably in the food and nutrition sector or general trade.
• Fresh graduate with science degree would also consider. 
• Strong negotiation and relationship-building skills.
• Excellent communication and presentation abilities.
• Proficiency in Microsoft Office and CRM software.
• Willingness to travel frequently within the assigned territory.

What We Offer

• Competitive salary with performance-based incentives.
• Comprehensive benefits package, including health, dental, and retirement plans.
• Opportunities for career advancement and professional development.
• A dynamic and supportive work environment.

If you are interested in above position, please apply directly or reach Turby via Turby.ho@linksinternational.com for a confidential discussion.

If you are interested in above position, please reach out to Turby via turby.ho@linksinternational.com for a confidential discussion.