Job Description
Senior Brand Manager | Gaming / Toys (60k +)
Our client is a popular online virtual game launched for 20+ years. They are currently seeking a Senior Brand Manager to support the brand's growth and development.
Job Responsibilities
- Developing and executing brand strategies to drive growth and market penetration.
- Collaborating with Marketing and Licensing team to ensure consistent brand messaging across all channels.
- Conducting competitor analysis to stay informed about market trends and identify areas for differentiation.
- Creating and implementing marketing campaigns to increase brand awareness and drive customer engagement.
- Identifying and cultivating strategic partnerships and collaborations that can enhance the brand's visibility and reach.
- Developing and managing the brand architecture, including sub-brands or product lines, to ensure consistency and clarity within the brand portfolio.
To qualify, individuals must possess:
- 5+ years working experience in toys or gaming industry is preferred
- Bachelor's Degree preferable in Marketing or Business or related
- Strong interpersonal skills and communication skills
- Self-motivation with passion to take initiative in exceeding business, team and individual.
- Professional command in both English and Chinese
- Candidate with less experience will consider as Brand Manager
Contact Xenia Leung at +852 3915 0234 / xenia.leung@linksinternational.com or APPLY NOW by clicking the button below