Job Description

Brand Manager - Well Established FMCG

Our client is a highly reputable FMCG corporation with a global presence. They are actively searching for skilled individuals to join their team as a Brand Manager, tasked with driving brand growth through the implementation of diverse marketing strategies.

Job Responsibilities

• Collaborating with cross-functional teams to evaluate brand performance - sales data analysis, market share analysis, and brand equity measurement
• Regularly review and refine the strategic plan based on market trends, consumer insights, and business performance
• Performing comprehensive market research, including customer insights, competitor analysis, and market segmentation, to uncover consumer needs, preferences, and emerging trends in the new product category.
• Planning and executing the new product launch, including marketing coordination, promotional material creation, and driving product adoption.
• Optimizing brand expenditures and maximizing budget efficiency through effective budgetary control.

To qualify

• Bachelor's Degree with 5+ years working experience in Beverage / FMCG industry experience preferred
• Strong interpersonal skills and communication skills
• Self-motivation with passion to take initiative in exceeding business, team and individual.
• Professional command in both English and Chinese