About Our Client
Our client is a globally recognised luxury spirits group with a distinguished portfolio of premium and prestige brands across whiskies, cognac, champagne, and fine spirits. Renowned for its heritage, craftsmanship, and brand‑building excellence, the group partners with the most influential on‑trade venues worldwide and continues to set the benchmark in luxury experiences.
About the Role
This role is responsible for driving commercial performance and brand presence across key on‑trade channels, with a strong focus on nightclubs, KTVs, and high‑end restaurants in Hong Kong and Macau.
The On‑Trade Sales Manager will act as a strategic partner to venue owners and operators, ensuring exceptional execution, visibility, and advocacy of the group’s prestige spirits portfolio.
Key Responsibilities
- Develop and execute on‑trade sales strategies to achieve volume, value, and distribution targets across Hong Kong and Macau
- Manage and grow relationships with nightclubs, KTVs, premium restaurants, bars, and hospitality groups
- Drive menu listings, brand activations, sponsorships, and visibility programs in priority outlets
- Lead negotiations on contracts, pricing, promotions, and pouring agreements with key accounts
- Collaborate closely with marketing and brand teams to deliver impactful launches and luxury activations
- Monitor market trends, competitor activities, and on‑trade dynamics to provide actionable insights
- Work with distributors and internal stakeholders to ensure excellent execution, stock health, and compliance
- Track performance through KPIs, forecasts, and sales reporting, ensuring disciplined commercial management
- Represent the brands as a luxury ambassador within the trade, reinforcing premium positioning and brand values
Requirements
- Minimum 4-6 years of on‑trade sales experience within wines, spirits, or luxury FMCG
- Proven track record managing nightclub, KTV, and high‑energy on‑trade accounts
- Strong understanding of the Hong Kong & Macau hospitality landscape
- Experience working with premium or luxury brands is highly preferred
- Excellent negotiation, relationship‑building, and stakeholder management skills
- Strategic yet hands‑on, with the ability to operate in a fast‑paced, nightlife‑driven environment
- Fluent in English; Cantonese and/or Mandarin is a strong advantage
- Willingness to travel frequently between Hong Kong and Macau