Job Description

Purpose:

• Lead the development of the Clinical Nutrition business in Hong Kong through a strategic marketing approach to capture market share and support growth objectives.
• Expand product portfolios and implement multi-channel marketing strategies.
• Undertake ad hoc assignments as needed and participate in the Local Management and Crisis Management Teams.

Major Duties & Responsibilities:

1. Marketing Strategy Development:

   • Create and execute marketing strategies for assigned product groups.
   • Manage product life cycles to maximize revenue.
   • Analyze market conditions and achieve sales and profit targets.
   • Collaborate with creative and media agencies for marketing campaigns.
   • Oversee brand management and corporate identity.
   • Ensure effective resource and budget management.
   • Coordinate with sales teams to achieve marketing objectives.
   • Build strong relationships with distributors and retailers.

2. Product Launch Planning:

   • Evaluate new product opportunities and geographic expansion.
   • Conduct market assessments and develop business plans.
   • Prioritize products based on market data.
   • Create positioning and communication strategies.
   • Develop actionable launch plans.

3. KOL Endorsement and Advocacy:

   • Identify and collaborate with Key Opinion Leaders (KOLs) for brand endorsement.
   • Provide scientific information and conduct advisory boards.
   • Initiate local clinical studies in collaboration with medical teams.
   • Present clinical study results to enhance brand visibility.

4. Professional Development and Training:

   • Maintain and upgrade product knowledge through research and conventions.
   • Train the sales team to ensure they meet market demands.

5. People Management:

   • Lead and coach the team to meet business targets.
   • Provide support and guidance for successful project execution.

Qualifications:

• Bachelor’s in a related field (e.g., Nutritional Science, Business Management).
• Minimum of 8 years in marketing management, with 3-4 years in nutritional or OTC products.
• Strong marketing management, project management, and analytical skills.
• Ability to work independently under pressure with excellent interpersonal skills.
• Proficient in English and familiar with MS Office.

If you are interested in above position, please apply directly or reach out to Turby via Turby.ho@linksinternational.com for a confidential discussion.