Job Description

Responsibilities:

• Define the vision and strategy for our Online Shop, creating effective brand and integrated marketing campaigns.
• Protect and maintain high standards for our Online Shop brand across various markets.
• Lead marketing strategies and develop communication tools to highlight our key offerings.
• Implement a comprehensive marketing approach to drive performance and results.
• Analyze brand and campaign performance, creating improvement plans for customer engagement.
• Manage stakeholder relationships effectively, collaborating with internal and external teams.
• Develop brand communication strategies aligned with product positioning.
• Identify market trends and integrate product style for content promotion to enhance brand awareness.
• Plan and review content for domestic and international marketing initiatives.
• Assess marketing program effectiveness and suggest enhancements.
• Prepare marketing reports and collaborate with teams to ensure a positive customer experience.
• Manage budgets and perform additional duties as required.

Requirements:

• Bachelor's degree and over 5 years of experience in brand building, marketing, and event planning, preferably with large-scale event execution.
• Strong knowledge of integrated marketing and project management skills.
• Deep insights into brand and market dynamics with excellent brand awareness.
• Innovative thinker with strong communication and data analysis skills; proficient in office software.
• Familiarity with AV equipment and event production is preferred.
• High sense of responsibility, teamwork, and ability to manage pressure effectively.
• Self-driven with excellent interpersonal and coordination skills.