Job Description

Key Responsibilities

• Create and Execute Marketing Strategies: Formulate detailed marketing approaches for new product launches that include market research, opportunity evaluations, competitive assessments, and stakeholder identification.

• Manage Pre-Launch Initiatives: Direct activities related to demand forecasting, market access planning, policy development, and early-stage stakeholder engagement to ensure effective product introductions.

• Collaborate Across Functions: Partner with teams in regulatory, medical, government affairs, market access, finance, and supply to synchronize and implement launch strategies successfully.

• Influence Policy: Engage with government bodies, industry associations, and advocacy groups to cultivate a favorable landscape for new product releases.

• Engage Key Stakeholders: Identify and connect with essential stakeholders, including government representatives, healthcare providers, and patient advocacy organizations, to gain support and funding for new products.

• Resource Coordination: Ensure that necessary resources, such as budget allocations, staffing, and external collaborations, are established to facilitate a successful product launch.

• Oversee Product Lifecycle: Manage the entire product lifecycle from conception to launch, ensuring all marketing initiatives are executed on schedule and within budget constraints.

• Produce Marketing Content: Create engaging marketing materials, including product positioning, messaging, sales tools, and promotional campaigns.

• Conduct Market Research: Analyze market dynamics to uncover trends, opportunities, and risks, adjusting marketing strategies as required.

• Build Relationships: Develop and maintain strong connections with key opinion leaders and healthcare professionals to boost product visibility and adoption.

• Track Performance Metrics: Monitor and report on the success of new product launches using key performance indicators (KPIs) to evaluate outcomes and pinpoint areas for enhancement.

• Stay Informed: Keep abreast of industry developments, competitor actions, and regulatory shifts to ensure GSK maintains its competitive advantage.

Basic Qualifications

• Educational Background: Bachelor’s degree or higher in a relevant field such as business, marketing, life sciences, or a related area.

• Professional Experience: 7-8 years in the pharmaceutical sector, with a comprehensive understanding of drug development and commercialization processes.

• Commercial Experience: Proven experience in commercial roles such as marketing, sales, business development, or strategic planning, with a focus on managing product pipelines.

• Analytical and Strategic Skills: Strong analytical abilities and strategic thinking, experienced in market analysis, competitive intelligence, and financial forecasting.

• Cross-Functional Teamwork: Experience collaborating with various departments, including R&D, clinical, regulatory, marketing, sales, and finance.

• Communication Proficiency: Outstanding verbal and written communication skills, capable of conveying complex information in a clear and convincing manner to senior management and other stakeholders.

• Leadership Experience: Demonstrated ability to lead projects and teams, focusing on achieving results in a matrixed environment.

• Regulatory Awareness: Knowledge of regulatory standards and compliance concerning pharmaceutical product development and commercialization.

• Business Insight: Strong business sensibility, financial understanding, and the ability to assess commercial viability and make informed, data-driven decisions.

• Flexibility and Problem-Solving: Ability to adapt to evolving market conditions and address complex challenges with innovative solutions.

Please apply or reach out to Turby via Turby.ho@linksinternational.com for a confidential discussion.