Job Description

Senior Manager, Marketing (Regional role)

Countries covered:  Singapore, Philippines, Vietnam, Cambodia, South Korea, Malaysia & Macau. Japan & Thailand (potential market to expand in future).
Traveling is required - Estimated frequency once per month / 10-20%.
Compensation: Base salary varies based on seniority. Company provides AWS and Variable Bonus.
Career progression – Opportunity to grow within the organization with employee mobility program  (overseas transfer across offices globally)

About

Our client is a leading market player in the gambling/casino industry. As a key player in our client’s marketing team, the Senior Manager, Marketing will oversee product launches, brand initiatives, customer engagement, competitor analysis, and regional sales support. This role also involves managing budgets and close collaboration with various internal departments, including Product, Sales, and Legal. The role requires strong presentation skills, strategic thinking, and the ability to execute effectively. Reporting to the Senior Director, Global Marketing, this role ensures alignment with global strategies.

Key Responsibilities:

• Sales Enablement: Develop and manage sales materials like demos, case studies, and competitive insights to empower the sales team. Collaborate across teams to integrate product updates, market trends, and customer insights into sales strategies and positioning.
• Marketing Planning and Execution: Drive product marketing initiatives for a dynamic product roadmap, organize marketing asset requirements, and manage product launch schedules in line with timelines.
• Customer Engagement and Events: Build strong customer relationships and deliver compelling campaigns across email, social media, and events that resonate with the target audience. Manage high-impact events to ensure alignment and measurable outcomes.
• Stakeholder Collaboration: Maintain clear communication with stakeholders, align marketing efforts with their objectives, and support seamless project execution with cross-functional teams.
• Digital Marketing and Content: Increase online presence through social media, digital content, and campaign execution, with a focus on LinkedIn. Lead creative asset management for the sales team and customer access via sales platforms.

Essential Functions:

• Develop go-to-market strategies for product launches in Asia.
• Manage event and campaign execution, ensuring internal and external communication.
• Oversee creation and performance of sales content, promotional assets, and customer-facing materials.
• Coordinate with global teams to source and implement campaign assets.
• Support sales teams with launch packs and distribute digital content effectively.
  
  

Qualifications:

• Over 10 years of experience in marketing, particularly in product marketing, branding, or sales support.
• Bachelor’s degree in marketing, communications, or a related field.
• Strong project management, strategic planning, and leadership skills.
• Excellent interpersonal, problem-solving, and analytical skills.

Interested candidates please click apply or email your resume to jackson.tan@linksinternational.com. Please note that only shortlisted candidates will be notified.

EA Registration No: R1880053 (TAN GUAN HONG)
Links HR Singapore Pte Ltd | EA License No: 09C5322