Our client represents an innovative and dynamic public sector dedicated to revitalizing Hong Kong as a prominent brand, fostering sustainable growth, and shaping an exhilarating future for our city.

Job Responsibilities:

• Providing strategy in planning and executing impactful marketing and advertising campaigns.
• Contribute to formulating strategies for launching new products and experiences, promoting mega events, implementing segment programs, and executing selected integrated marketing campaigns.
• Successfully oversee and regulate the caliber of brand marketing deliverables and initiatives, ensuring the seamless execution in alignment with the established brand strategy and guidelines.
• Effectively coordinate with international advertising and media agencies to ensure the delivery of high-quality creative work, efficient production processes, and impactful communication and media plans.
• Support in the preparation of the annual budget exercise and provide regular tracking reports to the government.

To qualify, individuals must possess:

• Bachelor's Degree, 3+ years working experience in the marketing experience preferred
• Professional command in both English and Chinese
• Collaborative skills to work effectively with a team
• Outstanding leadership qualities and interpersonal communication and relationship-building.
• Strong in data analytical skills - work with data and analytics to evaluate the performance of marketing campaigns and make data-driven decisions.