About Our Client

Our client is a fast-growing consumer wellness brand experiencing rapid expansion across international markets. With a lean, entrepreneurial, and highly diverse team, they foster a results-oriented culture where performance, ownership, and impact are recognized and rewarded.

This is an environment for ambitious individuals who thrive in a high-growth setting and are motivated by the opportunity to take on greater responsibility, influence business outcomes, and accelerate their career progression. Transparency is a key part of the culture, and business performance metrics are openly shared throughout the interview process.

The Opportunity

Our client is seeking an experienced TikTok Affiliate Marketing Manager to establish and scale their affiliate program from the ground up. This is a unique opportunity to build and lead a high-impact growth channel, driving creator engagement, content performance, and revenue growth across key international markets.

As the first dedicated hire in this function, you will take full ownership of the affiliate ecosystem, from strategy development and creator acquisition to operational execution and team expansion.

Key Responsibilities

Affiliate Program Development

• Design and implement the end-to-end TikTok affiliate strategy, including commission structures, creator segmentation, product sampling policies, contracts, tracking systems, and payment processes.
• Establish scalable frameworks and operational best practices to support long-term growth.

Creator Acquisition & Relationship Management

• Drive high-volume creator recruitment through direct outreach, affiliate platforms, creator agencies, and strategic partnerships.
• Build and maintain strong relationships with content creators and influencer networks across relevant markets.

Content Growth & Performance

• Develop content guidelines, creative briefs, messaging frameworks, and campaign concepts that drive engagement and conversions.
• Identify high-performing creator content and collaborate with the paid media team to amplify success through Spark Ads and other performance marketing initiatives.

Cross-functional Collaboration

• Partner closely with Operations and Supply Chain teams to ensure timely product sampling and delivery to creators across the US, Europe, and other target markets.
• Coordinate with internal stakeholders to optimize campaign execution and creator experience.

Analytics & Reporting

• Monitor and report on key performance indicators, including creator activation rates, content output, reach, engagement, revenue generation, and cost efficiency.
• Leverage data-driven insights to continuously improve program effectiveness and scalability.

Compliance & Platform Governance

• Ensure all affiliate activities and creator-generated content remain compliant with TikTok policies, advertising regulations, and category-specific requirements.
• Implement processes to mitigate compliance risks while maximizing program performance.

Team Building

• Recruit, onboard, and develop affiliate marketing team members as the function expands.
• Establish clear performance standards and scalable operating procedures.

Requirements

• Proven track record of scaling TikTok affiliate, creator, or influencer marketing programs to achieve substantial reach and measurable commercial results.
• Minimum 3 years of experience in TikTok creator marketing, affiliate marketing, influencer partnerships, or related digital marketing functions within consumer brands.
• Established network of content creators, influencer agencies, or affiliate partners.
• Strong operational and analytical mindset with experience managing large-scale creator programs through automation, CRM systems, affiliate platforms, and performance-tracking tools.
• Excellent communication skills in English; Mandarin proficiency is advantageous.
• Ability to navigate regulated or policy-sensitive product categories while ensuring full compliance with platform guidelines.
• Valid eligibility to work in Hong Kong.

If you are interested, please apply directly or reach out to Turby via Turby.ho@linksinternational.com for a confidential discussion.