Marketing Manager | Hong Kong & Greater China

Location: Hong Kong
Reporting to: APAC Chief Marketing Officer

We are seeking a commercially minded and hands-on Marketing Manager to lead marketing initiatives across Hong Kong and support business growth in Greater China.

This role is ideal for an experienced B2B marketer who thrives in a fast-paced environment, enjoys balancing strategy and execution, and has a strong track record in digital marketing, communications, content creation, and demand generation.

Key Responsibilities

• Develop and execute integrated marketing campaigns to drive brand awareness and lead generation.
• Manage digital marketing activities, including website, SEO, SEM, LinkedIn, WeChat, email marketing, and content marketing.
• Create compelling thought leadership, case studies, client communications, and marketing collateral.
• Support business development teams through targeted campaigns and strategic marketing initiatives.
• Manage external agencies across PR, digital marketing, content, and events.
• Plan and execute webinars, client events, and industry engagement activities.
• Monitor campaign performance and provide marketing insights through analytics and reporting.
• Ensure brand consistency across all channels and markets.

Requirements

• 6-10 years of B2B marketing experience.
• Strong background in digital marketing, content marketing, and lead generation.
• Experience within professional services, HR services, consulting, technology, SaaS, financial services, or corporate services preferred.
• Ability to work independently and manage multiple projects simultaneously.
• Excellent stakeholder management and communication skills.
• Fluent English and Chinese (Cantonese and written Chinese).

What's on Offer

• Regional exposure across Hong Kong and Greater China.
• Opportunity to work closely with senior business leaders.
• Broad marketing ownership with high visibility and impact.
• Collaborative and entrepreneurial working environment.