(Senior) Product Manager – Medical Devices 

A leading multinational Medical Device company is seeking a (Senior) Product Manager to drive end‑to‑end product and portfolio strategy, execution, and performance for assigned medical device franchises in Hong Kong. 

This is a highly visible role for a commercially minded, hands‑on marketer who thrives in complex, regulated environments, enjoys working cross‑functionally, and is motivated by driving sustainable growth and long‑term brand value in healthcare.

Key Responsibilities

Product & Portfolio Strategy

• Lead in‑depth market, customer, and competitive analysis within the Hong Kong healthcare and medical device landscape
• Translate market insights into clear product and portfolio strategies, prioritisation choices, and growth initiatives aligned with regional and global direction
• Define and champion differentiated value propositions tailored to key customer segments, including KOLs, clinicians, hospital management teams, and institutional stakeholders
• Act as product marketer for assigned portfolios, ensuring consistency with global strategy while effectively localising for the Hong Kong market
• Partner closely with Sales leadership to evaluate business cases, manage risks, and support data‑driven decision‑making
• Lead pricing, tendering, and contracting strategies in line with market access dynamics, customer value perception, and competitive context
• Own demand planning, forecasting, and marketing expenditure (ME) budgeting, ensuring effective resource allocation and ROI
• Cross-functional team education and training materials 

Marketing Planning & Execution

• Own and deliver annual and multi‑year product marketing plans to achieve sales growth, profitability, and market share objectives
• Design and execute integrated marketing and campaigns that reflect local customer engagement preferences and comply with regulatory requirements
• Lead end‑to‑end product lifecycle management, including new product launches, in‑market optimisation, and end‑of‑life decisions
• Work closely with regional and global teams to ensure timely localisation and high‑quality execution of strategic initiatives

Stakeholder & Cross‑Functional Leadership

• Serve as a strategic product marketing partner to Sales leadership, shaping go‑to‑market models and sales enablement strategies
• Collaborate with Sales Enablement teams to define and deliver impactful product training and launch readiness programmes
• Work cross‑functionally with Regulatory, Quality, Operations, Supply Chain, Finance, and other internal stakeholders to ensure seamless execution and compliance
• Build and maintain strong relationships with external stakeholders, including KOLs, professional bodies, hospitals, and industry partners in Hong Kong

Performance Management & Continuous Improvement

• Establish and track KPIs to measure product performance, marketing effectiveness, and launch success
• Drive continuous improvement through post‑launch reviews, insights generation, and optimisation actions
• Provide informal leadership, coaching, and mentorship to junior team members and cross‑functional partners

Compliance & Governance

• Ensure all marketing and commercial activities comply with company policies, local regulations, and industry codes of conduct
• Uphold the highest ethical standards, including responsible gathering and use of competitive information

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related discipline
• 5–10 years of progressive experience in Sales and/or Marketing, with strong exposure to product or portfolio management
• Essential experience in the medical device industry; capital equipment experience is a strong advantage
• Hands‑on experience working in or with the Hong Kong healthcare market is required; broader APAC exposure is an advantage
• Strong strategic thinking, analytical skills, and commercial acumen
• Proven ability to influence senior stakeholders within a matrixed, multinational organisation
• Excellent communication and presentation skills, with the ability to tailor messages to diverse audiences
• Highly organised, resilient, and comfortable managing ambiguity in a fast‑changing environment
• Strong proficiency in Microsoft Excel, PowerPoint, and Word; CRM or marketing analytics tools experience is a plus
• Fluent in English and Cantonese; Mandarin is an advantage

Why This Role

• Opportunity to own and shape high‑impact medical device portfolios in Hong Kong
• Strong visibility and close partnership with Sales, regional, and global leadership
• Exposure to regional and global strategy within a multinational healthcare organisation
• Ideal role for experienced Product Managers ready to take on broader strategic ownership and leadership