Job Description

JOB DESCRIPTION

The Digital Manager is responsible for driving the digital marketing strategy and execution for consumer products in Hong Kong and Macau. This role focuses on enhancing brand presence, engagement, and conversion through digital channels, ensuring alignment with overall retail objectives and delivering measurable business growth.

The position holder will lead the development of digital campaigns, manage online platforms, and collaborate with cross-functional teams including Business Insight, Sales, and other platform functions to optimize product lifecycle, forecast digital performance, and achieve revenue and profitability targets.

POSITION RESPONSIBILITIES

• Develop and implement digital marketing strategies for consumer products, ensuring alignment with overall retail and brand objectives.
• Plan and execute integrated digital campaigns across paid media, social media, SEO/SEM, email marketing, and e-commerce platforms.
• Manage and optimize brand presence on digital channels, including websites, social platforms, and online marketplaces.
• Oversee digital content creation and ensure consistency with brand guidelines.
• Monitor and analyze campaign performance using key metrics; provide insights and recommendations for continuous improvement.
• Drive consumer engagement through innovative digital initiatives and influencer collaborations.
• Ensure compliance with regulatory requirements for all digital advertising and content.
• Collaborate with internal teams and external agencies/vendors to deliver high-quality digital marketing programs.
• Responsible for digital marketing budget and ROI optimization.

REQUIREMENTS

• Bachelor’s degree in Marketing, Digital Media, or related field; postgraduate degree preferred
• Minimum 5 years of experience in digital marketing, preferably in FMCG or consumer health products
• Proven track record in managing multi-channel digital campaigns and e-commerce strategies
• Expertise in digital marketing platforms (Google Ads, Facebook Ads, SEO tools, analytics)
• Strong knowledge of social media trends and influencer marketing
• Experience in content strategy and digital creative development
• Data-driven mindset with strong analytical skills
• Excellent collaboration and vendor management skills
• Proficiency in Chinese (Mandarin & Cantonese) and English

Apply directly or reach out to Turby via Turby.ho@linksinternational.com for a confidential discussion.