JOB OVERVIEW

• Develop and drive brand marketing strategies to enhance brand visibility and increase market penetration
• Plan and implement integrated marketing initiatives aligned with brand direction, with a strong focus on the Greater Bay Area
• Lead China-oriented digital and social media strategies across platforms including WeChat, Weibo, Xiaohongshu (RED), and Douyin
• Drive brand innovation initiatives from ideation through execution
• Track competitive landscape and market dynamics to inform business reviews and adjust brand strategies accordingly

KEY RESPONSIBILITIES

• Oversee and manage overall brand health, equity, and performance
• Lead end-to-end integrated marketing campaigns, ensuring excellence in creative concept development, content creation, media planning, and execution across multiple touchpoints, with emphasis on China social platforms
• Collaborate closely with media and social agencies to plan, execute, and continuously optimize campaigns to improve brand outcomes
• Implement China-focused social media programs across WeChat, Weibo, Xiaohongshu (RED), and Douyin, leveraging data and analytics to measure ROI and refine strategies
• Work cross-functionally with internal teams and external partners to plan activities and ensure seamless coordination and high-quality execution
• Support brand innovation projects, including packaging development and go-to-market execution
• Manage assigned marketing budgets effectively in partnership with the Finance team

REQUIREMENTS

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Minimum 4 years of marketing experience within consumer goods, FMCG, or related sectors (experience in baby or infant care categories is an advantage)
• Experience working in or with the Mainland China market is highly preferred
• Demonstrated success in driving engagement and performance on Chinese digital platforms such as Xiaohongshu (RED) and WeChat
• Strong ability to collaborate with diverse internal and external stakeholders across multiple levels
• Highly self-driven with strong ownership, a proactive mindset, and a “can-do” attitude
• Results-oriented and creative, with solid project management and agency management capabilities; adaptable and responsive in a fast-changing environment
• Fluent in English, Mandarin, and Cantonese

Please apply directly or reach out to Turby via Turby.ho@linksinternational.com for a confidential discussion.