Job Description

Assistant Marketing Manager (Sports Apparel Industry)

About the Company

Our client is a globally recognized brand in the sportswear industry, dedicated to delivering innovative and high-quality products for athletes and enthusiasts alike. With a commitment to creativity, performance, and community engagement, our client is expanding its footprint in Hong Kong and Macau to bring its exceptional offerings closer to the local market.

About the Role

The Assistant Marketing Manager is responsible for leading the development and execution of localized marketing strategies for the Hong Kong and Macau region. This role requires a strong background in retail or sportswear marketing, the ability to manage integrated campaigns, and a passion for creative, data-driven decision-making to effectively grow the brand in the local market.

Key Responsibilities

• Localized Marketing Strategy: Develop and implement marketing plans tailored to the HK & Macau markets, aligning with global and regional strategies.
• Agency and Partner Collaboration: Coordinate with agencies, KOLs, and partners to plan and execute impactful campaigns, events, and retail marketing activities.
• Event Management: Lead the organization of key events, including marathons, pop-ups, and community initiatives like running clubs and master classes.
• Content and Social Media: Create and manage localized digital content, including social media calendars and influencer outreach programs. Monitor engagement and ROI using analytics tools.
• Retail and Trade Marketing: Develop seasonal go-to-market plans for retail stores, including pop-ups, concept stores, and experience centers. Work closely with distributors on visual merchandising and sales forecasts.
• Paid Media: Optimize paid social media campaigns for maximum ROI in HK, Macau, and Taiwan.
• Reporting and Analysis: Compile regular reports on marketing performance, audience growth, engagement rates, and campaign effectiveness.

Requirements

• Bachelor’s degree in Marketing, Journalism, Digital Media, Public Relations, or a related field.
• 6–7 years experience in marketing and social media management, ideally in the retail or sportswear industry.
• Experience working with agencies, KOLs, and partners to execute co-branded campaigns and events.
• Energetic, presentable, and adaptable, with a passion for the sports and retail industry.
• Strong project management skills with a history of creating integrated campaigns for global brands.
• Proficiency in social media platforms, analytics tools, and content management systems (e.g., Hootsuite, Sprinklr).
• Familiarity with Adobe Photoshop and an understanding of digital marketing trends.
• Excellent communication skills in English and Cantonese is preferred.

Interested candidates please click apply or email your resume to jeremy.millip@linksinternational.com. Please note that only shortlisted candidates will be notified.
Links HR Malaysia Sdn Bhd • Business No.: 201701021602