Job title: Chief of Creative, Brand Strategy (Apparel)
Job type: Permanent
Emp type: Full-time
Salary type: Annual
Salary: negotiable
Location: Hong Kong, Hong Kong SAR
Job published: 2024-09-20
Job ID: 89893
Contact name: Winnan Leung
Phone number: +85261733810
Contact email: winnan.leung@linksinternational.com

Job Description

Chief of Creative, Brand Strategy (Apparel)

Overview

Our client is a market leading fashion apparel organisation who are actively seeking a dynamic and strategic Chief of Creative, Brand Strategy to lead and enhance the brand positioning across multiple apparel brands. This role is ideal for a creative leader with a strong foundation in brand development and a passion for fashion, particularly in connecting with diverse markets, and also elevating the overall brand image over the medium to long term.

Key Responsibilities

  • Creative Leadership: Develop and implement innovative creative strategies for our apparel brands to enhance market presence and drive growth.
  • Market Analysis: Conduct market research to identify fashion trends, customer needs, and competitive landscapes, focusing on expatriate demographics.
  • Creative Direction: Oversee the creative development of marketing materials and campaigns, ensuring alignment with brand identity and resonance with target audiences.
  • Cross-Functional Collaboration: Collaborate with product development, merchandising, and sales teams to ensure brand consistency and alignment with business objectives.
  • Brand Development: Maintain brand guidelines that reflect the core values and mission of each apparel line, ensuring cohesive brand identity across all platforms.
  • Performance Metrics: Track key performance indicators (KPIs) to assess brand health and the effectiveness of creative strategies, making adjustments as needed.
  • Stakeholder Engagement: Build relationships with internal and external stakeholders, including designers, influencers, and partners, to promote brand initiatives.
  • Innovation: Drive innovative brand experiences and campaigns that engage target audiences and differentiate apparel products in the marketplace.
  • Creative Problem-Solving: Use creative thinking to address challenges and develop unique solutions that enhance brand visibility and engagement.


Qualifications

  • Experience: Minimum of 20 years in creative brand strategy or related fields within the apparel industry, with a focus on diverse international markets
  • Education: Bachelor's degree in Fashion, Creative Arts, Business Administration, or a related field; MBA preferred.
  • Creative Background: Extensive experience in creative roles, such as fashion design, copywriting, or advertising, with a strong portfolio showcasing innovative campaigns in the apparel sector.
  • Leadership: Capability of leading an international team to reach expediential goals set by the company
  • Skills:
    • Strong analytical and strategic thinking abilities.
    • Excellent communication and interpersonal skills.
    • Proven leadership capabilities with a collaborative approach.
  • Location: Based in Hong Kong or China
  • Package: USD 200k – 350K p.a. + benefits

 Why Join Us?

This is an exciting opportunity to shape the future of multiple apparel brands within a dynamic and diverse environment. If you are passionate about creative brand strategy in the fashion industry, we would love to hear from you. Expatriates are welcome to apply.