Job Description
Company Profile
Our client is a global online trading platform that offers a wide range of financial instruments, including forex, commodities, indices, and cryptocurrencies. In view of their regional expansion in Malaysia, they are currently in search of a Senior Digital Marketing Executive to be responsible for the following:
Responsibilities
- Collaborate with a digital marketing agency to execute Google Adwords, Facebook Business, LINE Ads, and remarketing campaigns, ensuring they align with specific budgets and objectives.
- Advise the digital marketing agency on ad copy testing to achieve optimal CTR and CPA for SEM campaigns.
- Monitor, analyze, and optimize key metrics (CPL, CPA, ROI) for campaign performance.
- Identify online media buying opportunities, manage media spend, and provide organized reports.
- Suggest A/B tests on landing pages to internal copywriters and designers for optimal results.
- Create, implement, and manage creative content to drive fan engagement on social media platforms, including Facebook, Instagram, YouTube, LINE, and LinkedIn.
- Plan and organize offline events such as seminars, workshops, and expos, coordinating with local teams on logistics and guest arrangements.
- Handle assigned ad-hoc tasks as needed.
Requirements
- Bachelor’s degree or higher in Marketing, Digital Marketing, Business Communication, or a related field.
- At least 2-3 years of experience in digital marketing.
- Proficient in Google Adwords, Facebook Business, LINE Ads, and other PPC channels.
- Competent in Microsoft Office, especially Excel (pivot tables, Vlookups, and chart building).
- Experienced in ssing Canva, Adobe Illustrator, Photoshop, and PowerPoint.
- Experienced in video editing, with proficiency in using Jianying.
Interested candidates please click apply or email your resume to jackson.tan@linksinternational.com. Please note that only shortlisted candidates will be notified.
EA Registration No: R1880053 (TAN GUAN HONG)
Links HR Singapore Pte Ltd | EA License No: 09C5322