Job Description

About the Company

Our client is a leading global brand management firm specializing in licensing and brand strategy. They partner with a diverse portfolio of international and regional brands to enhance brand equity and drive commercial growth across multiple markets. The office is based in Petaling Jaya, Selangor.

About the Role

The Manager/Assistant Manager, Franchise & Partnership Marketing will work closely with the Business Unit Head and the Regional Franchise team to develop and execute marketing strategies, with a strong focus on offline retail activations, as well as supporting online programs. The role aims to drive licensee sell-in, retail programs, retail pop-ups, and product sell-through for licensed properties in alignment with regional strategies set by licensors.

Key Responsibilities

Brand Management

• Collaborate with the Business Unit Head and Regional Franchise team to develop and implement marketing campaigns aligned with market strategy.
• Plan, oversee, and execute on-ground marketing initiatives such as mall events, pop-ups, and retailer activations.
• Gather franchise updates and relevant information for the local team (Sales & Creative).
• Prepare presentation proposals and update brand decks for marketing pitches.
• Identify market trends and opportunities to drive retail sell-through.
• Measure and analyse campaign results against goals (ROI, KPIs) and generate insights for future improvements.
• Stay informed about market developments, consumer behavior, and competitor activities.

Marketing & Retail Management

• Oversee event implementation across all aspects, ensuring proper execution.
• Ensure consistent usage of marketing materials, templates, and retail promotions.
• Coordinate campaign launches, working with internal and external stakeholders (agencies, creative teams, etc.) to meet timelines.
• Propose, seek approval, and monitor event budgets (P&L) in coordination with Regional Franchise.
• Deliver post-campaign reports and performance analyses.
• Perform other duties as assigned.

Brand Visibility at Retail

• Develop and implement retail marketing strategies to drive touchpoints with key retailers.
• Maintain visibility on licensee listings, category and product development to support retail business planning.
• Monitor retailer feedback and address issues with Sales teams or licensees.
• Coordinate with stakeholders (Licensor, Licensee, Retailer, Creative and BA teams) for setup and maintenance of permanent retail corners.
• Standardize the look of retail corners and POS materials to ensure brand and product visibility.
• Ensure approvals from Creative & BA on retail corner designs and POP materials.

Requirements

• Degree in Marketing or equivalent, with 4–5 years of experience in retail/marketing or related industries.
• Experience in consumer product licensing marketing or retail marketing preferred.
• Experience in the MICE and Event industry is a plus.
• Proficient in MS Office (Excel, Word, PowerPoint, Outlook).
• Well-organized, proactive, and detail-oriented.
• Able to perform effectively in a fast-paced and dynamic environment.
• Personable and diplomatic in handling partners at all levels.
• Excellent written and verbal communication skills, with strong people management abilities.

Interested candidates please click apply or email your resume to jeremy.millip@linksinternational.com. Please note that only shortlisted candidates will be notified.