Job title: Senior Brand Manager
Job type: Permanent
Emp type: Full-time
Industry: FMCG
Expertise: Marketing
Salary type: Monthly
Salary: HKD $50,000.00
Job published: 2020-06-03
Job ID: 81777
Contact name: Alexis Ku
Phone number: 3915 0224
Contact email:

Job Description

About the Company
Our client is a well-known company leading in the FMCG market. Currently, they are looking for a (Senior) Brand Manager to join their team to support the growing business.


  • Responsible for the complete development and implementation of product brand strategies and plan
  • Responsible for the achievement of agreed volume/value sales, shares and spending objectives
  • Launch planning for new products and successful launches of new products as required
  • Effective development and administration of advertising & promotion budget
  • Execute marketing programs to ensure pre-determined objectives for designated brand is achieved
  • Effective sales and supply chain interface that will ensure proper and accurate volume forecast
  • Monitor marketing mix to track achievement of the pre-determined objectives of the brand
  • Work closely with ethical and trade team to implement marketing strategies and promotion programs of products that will assist in the achievement of sales objectives
  • Uncover consumers and brand insights to help develop marketing programs/initiatives
  • Develop consumer communications to ensure the successful execution of brand plan
  • Motivate sales team and partners to achieve pre-determined goals and targets
  • Help handling consumer queries and product complaints
  • To communicate well with people at all levels and share work related ideas and information in a clear & unambiguous manner


  • University Degree
  • 5+ years working experience in Brand Marketing within FMCG industry.
  • Excellent in managing big numbers, data analysis, and with appetite for growth through results-led experimentation.
  • Fluent in written and spoken English & Chinese
  • Strong analytical, interpersonal and communication skills with a positive attitude and take ownership in the roles and projects.


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