About the Company
Our client is a reputable conglomerate leading in the Manufacturing & Trading sector. Currently, they are looking for a Marketing Executive / Content Developer to join their team.
Preferred candidates from the B2B side (agency / in-house), experience in developing external communications materials for online and offline channels needed.
Inbound Lead Generation
- Drive inbound lead engine through content marketing, event marketing & digital marketing.
- Optimize customer user journey for up-selling strategy
Conversion Rate Optimization
- Monitor conversion funnel across various entry points, as well as the relevant leading and lagging business and marketing indicators;
- Provide customer advocacy and identify customer experience improvement opportunities
- Identify needs (product/service offering and marketing levers) to address segment's needs;
- Collaborate with Product team for providing customer segmentation understanding, customer and market insights in their product's / feature's development cycle;
- Identify the product-market fit for the targeted segment
- 2 years’ marketing / content development experience within B2B corporates
- Passion in data-driven marketing and creating growth
- Uniquely creative, strategic, and operational marketer
- Proven ability to manage multiple projects in a fast-paced environment
- Excellent command of both English and Chinese
Please click the 'Apply' button below or send through your most updated CV.
All personal data collected will be kept under strictly confidential and will be only used for recruitment purpose.