Brand Manager - Well Established FMCG

Our client is a highly reputable FMCG corporation with a global presence. They are actively searching for skilled individuals to join their team as a Brand Manager, tasked with driving brand growth through the implementation of diverse marketing strategies.

Job Responsibilities

• Collaborating with cross-functional teams to evaluate brand performance - sales data analysis, market share analysis, and brand equity measurement
• Regularly review and refine the strategic plan based on market trends, consumer insights, and business performance
• Performing comprehensive market research, including customer insights, competitor analysis, and market segmentation, to uncover consumer needs, preferences, and emerging trends in the new product category.
• Planning and executing the new product launch, including marketing coordination, promotional material creation, and driving product adoption.
• Optimizing brand expenditures and maximizing budget efficiency through effective budgetary control.

To qualify

• Bachelor's Degree with 5+ years working experience in Beverage / FMCG industry experience preferred
• Strong interpersonal skills and communication skills
• Self-motivation with passion to take initiative in exceeding business, team and individual.
• Professional command in both English and Chinese

Trade Marketing Manager | Well-Established FMCG Company

Our client is a well-known FMCG company that has achieved worldwide acclaim for its wide range of diverse and high-quality of personal care products.

Job Responsibilities

• Collaborate with the Brand and Sales teams to develop and implement an annual plan for promotions aligned with brand and channel strategies.
• Identify and create the suitable POSM tailored to various formats and channels, addressing both routine and exceptional occasions.
• Ensure the prudent utilization of allocated annual budgets by implementing a well-planned and efficient strategy to achieve the KPIs.
• Responsible for in-store operations by liaising with the internal and external stakeholders. Effectively communicate objectives, instructions, and provide necessary materials.
• Oversee the external agency responsible for promoter and premium planning, handling, and tracking of results.

To qualify, individuals must possess:

• 3+ years of working experience in trade marketing / sales in FMCG industry is preferred
• Bachelor's Degree preferable in Marketing or Business or related
• Demonstrates a proactive, resilient, self-driven, and dynamic nature, with a mindset focused on growth and development.
• Professional command in both English and Chinese

Contact Xenia Leung at xenia.leung@linksinternational.com / +852 3915 0234 or APPLY NOW by clicking the button below